What is a Lead?
Are you confused with the word ‘Lead’, when it comes to digital marketing terms? If yes, then here is a simple explanation for it.
A lead is basically a form of contact information of any person or an organization. Generally, it includes his/her Name, Email, Phone Number, City, State.
A lead is a form of communication that helps you to contact the person or the organization who has provided their contact details after visiting your website or your social media platform or ad. It helps you to contact the individual person or groups of persons or any organization so that you can offer your products and services to them to make a valuable customer for your business.
Now, there are some factors that help you in determining the lead quality. These includes:
A person should be interested in the product/service that you offer.
A person/organization should be capable to buy your product/service.
We should be able to provide them the product or service that they need.
It’s an amazing digital marketing and promotional asset that helps increase sales and boost the growth of the business.
A lead generation page contains detailed information about specific products and services. It is a standalone web page on which the online customers ‘land’ through the sources like email and advertisements. It enables the conversion of the website visitors into customers. Conversion here means that the people who purchase the product or availed of the service mentioned on your lead generation page. The information contained on the lead generation page acts as a good source of promoting and marketing your product, it compels the people to make the purchase once they get influenced by the product features, utilities, and benefits.